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Publisher
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Journal
Problemy Zarządzania
Year
2021
Volume
---
Issue
1/2021 (91)
Identifiers
Cover
Volume contents
1/2021 (91)
article:
The Digital Transformation of the EU Market The Digital Single Market Strategy in the Context of E-Commerce Development Diversification in Czechia, Poland and Slovakia
(
Wiktor J. W.
,
Ďaďo J.
,
Šimberová I.
), p. 11-28
article:
Perception of Artificial Intelligence by Customers of Science Centers
(
Gregor B.
,
Gotwald B.
), p. 29-138
article:
Trends of Evolution in Consumer Behavior in the Contemporary World
(
Włodarczyk K.
), p. 39-50
article:
A Review of Customer Acceptance and Mobile Marketing
(
Nguyen T. H. N.
), p. 51-64
article:
Artificial Intelligence and Human Talent in Decision Making in the Sphere of Marketing in an Enterprise
(
Sobocińska M.
), p. 65-76
article:
Corporate Rebranding and Its Meaning – Theory Perspective
(
Mróz-Gorgoń B.
,
Haenlein M.
), p. 76-90
article:
The Significance and Evaluation of Selected Online Communication Tools – A Comparative Analysis of Young Consumers from Poland, Croatia and China
(
Kowalska M.
,
Kostrzewska M.
,
Petljak K.
), p. 91-106
article:
Factors Affecting Location-Based Mobile Advertising Effects: An Integrative Perspective
(
Woźniczka J.
), p. 107-123
article:
New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors
(
Rogala A.
), p. 124-135
article:
Marketing Activities of Łódź Voivodeship Companies on Foreign Markets – Research Findings
(
Grzegorczyk W.
), p. 136-145
article:
Managers of Cultural Institutions and Their Importance for the Activities Related to Building the City Brand – Results of Qualitative Research
(
Krawiec W.
), p. 146-164
article:
Crowdfunding as an Internet Tool Used for Establishing Relationships With the Customer – A Concept Paper
(
Wiścicka-Fernando M.
), p. 165-176
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