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PN-ISO 690:2012
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Article details
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PL
EN
BibTeX
PN-ISO 690:2012
Chicago
Chicago (Author-Date)
Harvard
ACS
ACS (no art. title)
IEEE
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Journal
Prosopon. Europejskie Studia Społeczno-Humanistyczne
2012
|
2(4)
| 135-141
Article title
Vybrané aspekty manažmentu spotrebiteľského správania sa generácie Y vo vzťahu k reklame
Authors
Ivan Baláž
Content
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Languages of publication
Abstracts
EN
According to the author, the advertising market should respond to the needs of Generation Y. In this article the author has the latest trends in behaviour.
Keywords
EN
Generation Y
consumer behaviour management
advertising
Publisher
Instytut Studiów Międzynarodowych i Edukacji Humanum
Journal
Prosopon. Europejskie Studia Społeczno-Humanistyczne
Year
2012
Issue
2(4)
Pages
135-141
Physical description
Dates
published
2012
Contributors
author
Ivan Baláž
References
Document Type
Publication order reference
Identifiers
Biblioteka Nauki
2158637
YADDA identifier
bwmeta1.element.ojs-issn-1730-0266-year-2012-issue-2_4_-article-7f4ac9c5-3871-30bd-9fb7-386186329eea
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