Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

PL EN

Journal

Prosopon. Europejskie Studia Społeczno-Humanistyczne

2012 | 2(4) | 135-141

Article title

Vybrané aspekty manažmentu spotrebiteľského správania sa generácie Y vo vzťahu k reklame

Authors

Ivan Baláž

Content

Full texts:
articles-2158637.pdf.pdf

Title variants

Languages of publication

Abstracts

EN
According to the author, the advertising market should respond to the needs of Generation Y. In this article the author has the latest trends in behaviour.

Keywords

EN

Publisher

Instytut Studiów Międzynarodowych i Edukacji Humanum

Journal

Prosopon. Europejskie Studia Społeczno-Humanistyczne

Year

2012

Issue

2(4)

Pages

135-141

Physical description

Dates

published
2012

Contributors

author
Ivan Baláž

References

Document Type

Publication order reference

Identifiers

Biblioteka Nauki
2158637

YADDA identifier

bwmeta1.element.ojs-issn-1730-0266-year-2012-issue-2_4_-article-7f4ac9c5-3871-30bd-9fb7-386186329eea
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.