EN
The transformation of identity process in modern socio-cultural space is considered. Identity was traditionally based on stability of social structure, ideals, values and norms. It is difficult to see the settled social identity of the person while social, political, economic and other realities of a society are quickly changing. Nowadays the identity is not something constant and steady. It is mobile, varying state conditioned by variable world around. Plasticity of personal and social identity becomes the law. However the most important thing is that the eternal values such as love, friendship, decency, nobleness, altruism wouldn’t disappear in the variability of world around.