Jazyk moderní reklamy ve formování kultury

• Authors: Irena Piskorova

Abstracts

EN

Culture is relatively integrated unit involving human behavior and its creations. This behavior is governed by a particular community and we can say that culture is the accumulated experience, whih its forms of the principles, rules and social norms influencing and regulating their mutual coexistence. What is the impact of advertising this cohabitation and what is the effectiveness of ads for sex? They are interested in promotions of women more than men?

Keywords

EN

language; advertising; culture

• Publisher: Instytut Studiów Międzynarodowych i Edukacji Humanum
• Journal: Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
• Year: 2013
• Issue: 1(11)
• Pages: 267-278

Dates

published

2013

Contributors

author

Irena Piskorova

• WSM Warszawa

Identifiers

Biblioteka Nauki

2156912