EN
The phenomenon of globalisation brings new possibilities of manifesta- tions of individualization, which is implemented in the transformation of values, beliefs, attitudes, lifestyles and finding a place in society. The article emphasizes the relationship of youth to society, family, consumerism and manifestation of individualization within the frame of globalization. The effects of globalization and the subsequent individualization are character- ized by the positive and negative manifestations (in the creation of youth subcultures and growth of social-pathologies phenomena). Factors such as social services and counseling, family, school, after-school facilities may have its positive impact on creation of a positive value systems and attitudinal orientation of the young generation.