Znaczenie internetu w promocji i dystrybucji treści kultury

• Authors: Dominik Batorski , Mirosław Filiciak , Jan M. Zając

Title variants

EN

Role of the internet in popularisation and promotion of culture

Abstracts

EN

The article discusses changes in the area of culture related to promoting and distributing cultural content on the internet, as well as transformations concerning flow of cultural content, practices of participation in culture and new business models, that emerged in this sphere. Statistics on the usage of media, including TV and the internet, in Poland were examined. While presenting changes in distribution and related new business models, focus was put on the effects of content overproduction and numerous channels of distribution, resulting in the growing role of filtering mechanisms. It has also been shown, how the use of the internet supports participation in culture offline, and the relevant mechanisms have been pointed. Raising popularity of the internet, diversification of channels to access cultural content and more democratic, in comparison to the old media, ecosystem, with lowered entry barriers, belong to the crucial aspects of the changes discussed. Among conclusions, the role of the state in this new system, as well as and the place for the Internet in the broader model of civic participation are discussed.

Keywords

EN

internet; promotion of culture; content distribution; social media; YouTube; social filtering; crowdfunding; metaculture

• Publisher: Kancelaria Sejmu / Chancellery of the Sejm
• Journal: Studia BAS
• Year: 2016
• Issue: 2(46)
• Pages: 179-203

Dates

published

2016

Contributors

author

Dominik Batorski

• Uniwersytet Warszawski

author

Mirosław Filiciak

• Uniwersytet SWPS

author

Jan M. Zając

• Uniwersytet Warszawski

Identifiers

Biblioteka Nauki

11541894