”Eye tracking” the method and psychology of consumer behaviour on the market

• Authors: Wioletta Wereda , Florina Pinzaru
• Languages of publication: PL

Abstracts

PL

This publication presents the role which the modern method called "Eye tracking" plays in thepsychology of consumer behaviour on the market. This method is particularly used in medicine andpsychology. In recent years, it has been also widely used in economic sciences, especially in marketing

Keywords

PL

„Eye tracking” method; marketing; consumer`s behaviour

• Publisher: Uniwersytet Przyrodniczo-Humanistyczny w Siedlcach
• Journal: Zeszyty Naukowe UPH seria Administracja i Zarządzanie
• Year: 2016
• Volume: 38
• Issue: 111
• Pages: 77-87

Dates

published

2019-08-01

Contributors

author

Wioletta Wereda

author

Florina Pinzaru