Rola rodziny i rówieśników w procesie kształtowania się skłonności do kupowania kompulsywnego wśród nastolatków
Languages of publication
The role of family and peers in the development of compulsive buying tendency among teenagersSince the 1990s, one could observe a growing focus on children’s and teenagers’ consumption behavior, especially their influence on family decisions. Growing up in the consumption culture may lead to developing dysfunctional consumer behavior, e.g. compulsive buying. Compulsive buying is defined as chronic, pathological purchasing that becomes a response to negative events or feelings and ultimately results in harmful consequences. The purpose of the research was to establish the impact of family acquisition and expenditure patterns and susceptibility to peer influence on compulsive buying. The analysis has revealed that compulsive buying depends significantly on teens’ susceptibility to peer influence. The study has confi rmed the impact of incorrect family acquisition, expenditure pattern and gender.
Publication order reference