Budowanie wizerunku jednostki terytorialnej na przykładzie województwa śląskiego

• Authors: Anna Dewalska-Opitek
• Languages of publication: PL

Abstracts

EN

Due to the processing competition, territorial units need to create their image of an attractive place. A region advanced in building a strong, adventurous image is the Silesian Voivodeship. This paper presents the Silesian image planned by the regional authority as well as marketing actions which enable to achieve the strategic goal.

Keywords

EN

image; regional attractiveness; campaigns; marketing actions

• Publisher: Uniwersytet Jagielloński
• Journal: Zarządzanie Publiczne
• Year: 2010
• Issue: 4(12)
• Pages: 83-98

Dates

online

2010-12-10

Contributors

author

Anna Dewalska-Opitek

• Śląska Wyższa Szkoła Zarządzania im. gen. Jerzego Ziętka w Katowicach Zakład Marketingu