Potrzeba innowacji zarządzania: Czy współtworzenie wartości wraz z klientami oznacza początek „Zarządzania 2.0”?

• Authors: Grzegorz Baran

Title variants

EN

The need for innovation of management: Co-creating value with customers as the beginning of „Management 2.0”?

• Languages of publication: PL

Abstracts

EN

This article applies to the issue of the growing need for management innovation. The article attempts to demonstrate that management innovation are highly responsible for creating value and strengthening competitiveness. It has been also raised an open question whether cocreating value with customers is one of the symptoms of a profound change in thinking about management.

Keywords

EN

management innovation; co-creating value with customers; innovative management environment; Management 2.0

• Publisher: Uniwersytet Jagielloński
• Journal: Zarządzanie Publiczne
• Year: 2011
• Issue: 2(14)
• Pages: 11-25

Dates

online

2011-06-29

Contributors

author

Grzegorz Baran

• Instytut Nauk Politycznych i Stosunków Międzynarodowych Uniwersytetu Jagiellońskiego

Identifiers

DOI

10.4467/20843968ZP.12.012.0479