Ewolucja paradygmatu a kształtowanie się koncepcji rynkowo zorientowanego zarządzania rozwojem regionu

• Authors: Sabina Kauf
• Languages of publication: PL

Abstracts

PL

Evolution of paradigm but forming concept of market orientate of region management Article presents short characteristic of basic change in the midst. These changes lead showing new paradigm in management, which must take into consideration formation of postindustrial, information and free time society. This civilization paradigm drawn new regard on management of territorial units. It has inclined author for presenting influence of market orientation on region management.

Keywords

PL

management, public management, regional management, market orientation, relationship marketing

• Publisher: Uniwersytet Jagielloński
• Journal: Zarządzanie Publiczne
• Year: 2013
• Issue: 1(21)

Dates

published

2013

online

2013-07-22

Contributors

author

Sabina Kauf