Wybrane aspekty zarządzania mediami

• Authors: Bogusław Nierenberg
• Languages of publication: PL

Abstracts

PL

Media management is a relatively new area of research. These are merely the beginnings of relevant methodologies and research tools. The article entitled Selected Aspects of Media Management constitutes an overview of current accomplishments within this area all over the world and in Poland as well. It also stands for an indicator of theoretical concepts that refer to media management. According to the author of this article, the system approach which pertains to media management seems to be one of the most useful within the scope of scientific recognition of this research area.

Keywords

PL

media management, system approach, new area of research, methodologies and research tools, structure of the media organizationsmedia management, structure of the media organizations

• Publisher: Uniwersytet Jagielloński
• Journal: Zarządzanie w Kulturze
• Year: 2011
• Volume: 12
• Issue: 1

Dates

published

2011

online

2011-01-04

Contributors

author

Bogusław Nierenberg