PL EN


2015 | 16 | 3 |
Article title

Ocena nieformalnych źródeł informacji w Internecie przy podejmowaniu decyzji zakupowych przez młodych konsumentów

Content
Title variants
Languages of publication
PL
Abstracts
PL
Assessment of Informal Sources of Information on The Internet When Making Purchasing Decisions by Young ConsumersThe study presents the results of a research aimed to determine the assessment of informal sources of information on the Internet by young consumers (aged 15 to 24 years). The swomystematization of literature regarding the search for information made it possible to identify the variables which were used as evaluation factors. The research shows that gender, the extent of the use of the Internet to search for information in the process of purchasing, and the prior use of informal sources diversify this assessment. This, however, is connected with the impact of a particular source on purchasing decisions
Year
Volume
16
Issue
3
Physical description
Dates
published
2015
online
2016-07-20
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.ojs-issn-2084-3976-year-2015-volume-16-issue-3-article-6411
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