Modne, acz niebezpieczne bzdury. Guru zarządzania z perspektywy krytycznej
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Fashionable, but dangerous nonsense. Management gurus from a critical perspectiveThe objective of the article is a critical diagnosis of the hazards which may result from being deluded by universal prescriptions for success which are smuggled by management gurus. ‘Corporate culturism’ as an example of a management panacea and corporatization of higher education as a main power for guru’s industry were analysed in detail.
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