PL EN


2013 | 56 | 1 |
Article title

Czy PR-owcy zagrażają dziennikarstwu? Związki public relations z media agenda setting

Authors
Content
Title variants
Languages of publication
PL
Abstracts
PL
This article analyzes the role PR specialists play in shaping the media content. In the context of media agenda-setting theory the article discusses the results of B. Baerns study on the impact of German PR specialists on the national media and the meaning of so-called “determination thesis” and interefication theory which explain the issue of the mutual relationship bewteen PR and journalism. The paper also presents the results of a survey conducted by the author of the article among Polish PR professionals about their influence on the Polish media content.
Year
Volume
56
Issue
1
Physical description
Dates
published
2013
online
2015-10-22
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.ojs-issn-2299-6362-year-2013-volume-56-issue-1-article-4779
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