Czy PR-owcy zagrażają dziennikarstwu? Związki public relations z media agenda setting

• Authors: Jerzy Olędzki
• Languages of publication: PL

Abstracts

EN

This article analyzes the role PR specialists play in shaping the media content. In the context of media agenda-setting theory the article discusses the results of B. Baerns study on the impact of German PR specialists on the national media and the meaning of so-called “determination thesis” and interefication theory which explain the issue of the mutual relationship bewteen PR and journalism. The paper also presents the results of a survey conducted by the author of the article among Polish PR professionals about their influence on the Polish media content.

Keywords

EN

agenda-setting theory,; public relations,; media relations,; determination thesis,; interefication theory,; journalism and PR

• Publisher: Uniwersytet Jagielloński
• Journal: Zeszyty Prasoznawcze
• Year: 2013
• Volume: 56
• Issue: 1
• Pages: 59-71

Dates

published

2013

online

2015-10-22

Contributors

author

Jerzy Olędzki