The article raises the issue of Polish breakfast television. Two programmes of this genre: Question at Breakfast and Good Morning TVN have been researched thoroughly. The first of them has been broadcast by TVP2 since the year 2002, the other one has been present in the schedules of a commercial TV station – TVN – since the year 2005. The author tries to describe the above-mentioned programmes and answer the questions: 1) With what sort of contents do the editorial staff fill nearly 2.5 hours of broadcast time? as well as 2) How does the balance between regular categories constituting the studied programmes and the subject matter concern various life spheres? The author also tries to answer these questions: 3) Do contents of Question at Breakfast and Good Morning TVN correspond to the audience watching them? and 4) How does the construction of such programmes fulfill the function of a morning companion?