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2014 | 57 | 2 |

Article title

Mediatyzacja a rozwój kanałów komunikowania partii politycznych w Polsce

Content

Title variants

Languages of publication

PL

Abstracts

PL
Various studies on the meaning and the scope of mediatization and the relations between media system and political system seem to be insufficient, taking into account of all the transformations that have occurred for the past 6–8 years. The author is concerned how the process of mediatization changed under the influence of new media and ICT. Whether the political parties’ ability to create independent, owned or shared, and mediatized through the world wide web, channels and tools of communication undermined the existing model of political communication? In order to provide a new approach, the author refers to selected aspects of marketing communication and applies media typology based on the PEO(S) model

Year

Volume

57

Issue

2

Physical description

Dates

published
2014
online
2014-04-22

Contributors

References

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.ojs-issn-2299-6362-year-2014-volume-57-issue-2-article-5387
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