Mediatyzacja a rozwój kanałów komunikowania partii politycznych w Polsce

• Authors: Michał Jacuński
• Languages of publication: PL

Abstracts

EN

Various studies on the meaning and the scope of mediatization and the relations between media system and political system seem to be insufficient, taking into account of all the transformations that have occurred for the past 6–8 years. The author is concerned how the process of mediatization changed under the influence of new media and ICT. Whether the political parties’ ability to create independent, owned or shared, and mediatized through the world wide web, channels and tools of communication undermined the existing model of political communication? In order to provide a new approach, the author refers to selected aspects of marketing communication and applies media typology based on the PEO(S) model

Keywords

EN

mediatization; media system; political parties; new media; ICT

• Publisher: Uniwersytet Jagielloński
• Journal: Zeszyty Prasoznawcze
• Year: 2014
• Volume: 57
• Issue: 2
• Pages: 190-202

Dates

published

2014

online

2014-04-22

Contributors

author

Michał Jacuński