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2014 | 57 | 2 |

Article title

Impreza sportowa jako narzędzie kreacji wizerunku kraju gospodarza

Authors

Content

Title variants

Languages of publication

PL

Abstracts

PL
The questions of sport instrumentalization and use of sport events for PR purposes that are raised in this article have been discussed for many years. In recent decades however one may observe the intensified competition and efforts of states to obtain the rights to organize sport events, especially the Olympics, FIFA World Cup or UEFA European Championship. As in such events the media interest all over the world has been enormous, event hosting country gains a unique chance to promote and strengthen its image. The PR strategies realized by Poland during the organization of EURO 2012, analyzed in this article, are an example of such actions.

Year

Volume

57

Issue

2

Physical description

Dates

published
2014
online
2014-04-22

Contributors

References

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.ojs-issn-2299-6362-year-2014-volume-57-issue-2-article-5393
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