Ekspert w mediach czy „ekspert” – interakcja między specjalistą, dziennikarzem i odbiorcą

• Authors: Mariusz Makowski
• Languages of publication: PL

Abstracts

EN

An expert in the media or “expert” – the interaction between the specialist, journalist and recipientIn mass communication specialist is put in a particular role, the person who will be a bridge between the world of insiders and reality of laymen. Experts provide journalists “raw material” which is then treated the characteristic way for the type of media (press, radio, television). The result of this processing specialist content is specified media product, often far away from what was the spirit and intent of reviewed expert. The content of this article is the analysis of these transformations on the basis of selected case studies, as well as more general reflection on the participation of scholars in the social discourse through the media. The procedure of evaluation, enabling verification of such person in the media was also pointed.

Keywords

EN

expert, media, journalist, education, image

• Publisher: Uniwersytet Jagielloński
• Journal: Zeszyty Prasoznawcze
• Year: 2015
• Volume: 58
• Issue: 1
• Pages: 114-126

Dates

published

2015

online

2016-09-12

Contributors

author

Mariusz Makowski