PL EN


2013 | 10 | 1-2 |
Article title

W (krzywym) zwierciadle reklamy – między agitacją a modelowaniem wrażliwości

Content
Title variants
Languages of publication
PL
Abstracts
PL
The article takes up the reflection on advertising as an integral element of the modern reality, influencing the priorities of modern culture and determining mental predispositions and behaviour of its participants; moreover, through its very obviousness, it influences the perception of the past and the artistic heritage, as well as the direction of development of the modern art. With its multiple techniques of effective persuasive influence, advertising proposes various ways to shape the reality,  also in the spheres which do not seem to yield easily to the commercial challenge. The author shows that advertising creates a communication paradigm regulating the life of communities even in the least hospitable conditions (which is clearly evidenced by advertising practices used in the the Warsaw ghetto during World War II). The article also reveals the messages and cognitive benefits resulting from the analysis of advertisements, if they are considered an important social, moral and linguistic document.
Keywords
PL
 
Year
Volume
10
Issue
1-2
Physical description
Dates
published
2013
online
2013-04-27
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.ojs-issn-2353-1991-year-2013-volume-10-issue-1-2-article-1975
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