CULTURAL, POLITICAL AND ECONOMIC ASPECTS OF THE INTERNATIONAL EXPANSION OF BANKS FROM CENTRAL AND EASTERN EUROPE – CASES: POLISH PKO BP AND HUNGARIAN OTP BANK

• Authors: Lech Kurkliński
• Languages of publication: EN

Abstracts

EN

Polish PKO BP and Hungarian OTP Bank are the largest, dominant national bankinginstitutions of a similar nature – universal banks with a strong emphasis on retail operations.However, they differ significantly because of international activities. PKO BP has only local bankin Ukraine, and the OTP group is present in 9 countries in CEE. The relatively strong economicposition of both banks, similar history would indicate that their activities related to foreignexpansions should develop in the same way. However, this hasnʼt happen. Among a number ofreasons we should include cultural aspects, closely bound up with the legacy of the past, politicaland economic circumstances for both countries.

Keywords

EN

banks; Poland; Hungary; international expansion; cultural background

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2014
• Volume: 1
• Issue: 299

Dates

published

2014-02-19

Contributors

author

Lech Kurkliński

• Szkoła Główna Handlowa w Warszawie

References

• największych banków w Polsce 2013, 2013, „Miesięcznik Finansowy BANK”, nr 6.
• Annual Report of OTP Bank – 2012, 2013, https://www.otpbank.hu/static/portal/sw/file/OTP_
• _Annual_report_3.pdf
• Gyula B., Takacs S., Karacsonyi A., Imrek V., 2002, Eastern European cluster: tradition and
• transition, „Journal of World Business”, no. 37.
• Hofstede G., 2013, National cultural dimensions, http://geert-hofstede.com [accessed: 25.06.2013].
• Jagiełło: Jeśli menedżer twierdzi, że…, 2012, Forsla.pl, http://forsal.pl/artykuly/660609,jagiello_
• jesli_menedzer_twierdzi_ze_nie_popelnia_bledow_to_nie_mowi_prawdy.html
• [accessed: 11.11.2012],
• Kamerling J., Makipaa A., 2008, Cross-Border Financial Institutions in the EU: Analysis of Total
• Assets and Ultimate Ownership – Briefing Note, European Parliament, Directoriate A – Economic
• and Scientific Policy, Policy Department A.: Economic and Scientific Policy and
• Quality of Life Unit, Brussels, Strasbourg.
• Kurkliński L., 2011, Znaczenie kultury narodowej w zarządzaniu ryzykiem kredytowym w polskim
• systemie bankowym, [in:] L. Kurkliński (edit.), Zarządzanie ryzykiem – reakcje i wyzwania
• pokryzysowe, BIK, Warszawa.
• Kurkliński L., Najar S., 2012, Bariery zagranicznej ekspansji banków działających w Polsce,
• paper for IV International Conference Entry of Polish enterprises to international markets,
• Warsaw School of Economics, 6th Dec.
• Orszagos Takarekpenztar es Kereskedelmi Bank Rt., 2006, http://www.answers.com/topic/
• orszagos-takarekpenztar-es-kereskedelmi-bank-rt-otp-bank [accessed: 25.06.2013].
• OTP Bank, 2013, internal documents, https://www.otpbank.hu/portal/en/home
• [accessed: 10.06.2013].
• PKO BP, 2013, internal documents,, http://www.pkobp.pl [accessed: 10.06.2013].
• PPF Group, 2013, internal documents, http://www.ppf.cz/en/homepage.html
• [accessed: 10.06.2013].