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Publisher
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Journal
Marketing Instytucji Naukowych i Badawczych
Year
2023
Volume
49
Issue
3
Identifiers
Cover
Volume contents
3
article:
Digital transformation in health care and its marketing dimension
(
Czerska I.
), p. 27-46
article:
Mapping research on user-generated content in the service sector - a bibliometric analysis
(
Wąsowicz-Zaborek E.
), p. 65-100
article:
The dynamism of the environment - the impact on service company competitive advantage from a CRM dynamic capabilities perspective
(
Pukas A.
), p. 101-122
article:
Implementation and evaluation of a selected CRM tool for the stakeholder relationship management in an innovative project
(
Prymon-Ryś E.
), p. 123-140
article:
New product development from the perspective of creating a competitive advantage
(
Dąbrowski D.
), p. 141-158
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