Marketing Instytucji Naukowych i Badawczych - Volume 55, Issue 1 (2025) - CEJSH - Yadda

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Issue details

Publisher

Sieć Badawcza Łukasiewicz - Instytut Lotnictwa

Journal

Marketing Instytucji Naukowych i Badawczych

Year

2025

Volume

55

Issue

1

Identifiers

Cover

Volume contents

1
- article: Where is the social impact? Key barriers to knowledge valorisation (Grębosz-Krawczyk M., Sowa M.), p. 1-16
- article: Selected aspects of collaboration among Polish enterprises in terms of innovation activity (Baruk J.), p. 17-38
- article: Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale (Rutkowski I. P.), p. 39-55
- article: Consumer engagement on Facebook: the role of comments in travel agency brand interactions in Poland (Strzębicki D.), p. 56-68
- article: Marketing of higher education institutions: research themes and their shifting relevance over time (Błoński K., Witek J.), p. 69-89

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