Prasa samorządowa w cyberprzestrzeni. Nowy wymiar polityki informacyjnej gmin i powiatów

• Authors: Dariusz Krawczyk
• Languages of publication: PL

Abstracts

PL

Abstract: Self‑government press in cyberspace. New dimension of information policy of communes and poviats? The Internet development allows to apply in social communication modern technological solutions. Cyberspace becomes not only alternative, comparing to traditional media, source of obtaining information but in line with convergence phenomenon it absorbs press, radio, television making their content available in a new formula. In this way computer network helps to expand social range of conventional media. This also applies to self‑government press. Depending on economic condition and communication needs of units e‑face of such press can have different character. In smaller places on the Internet pages there are catalogues which allow to read or download searched content. In large cities make out of economic self‑government press autonomous communication platforms gathering plentiful of carriers and messages. Innovativeness of forms helps to create among the auditorium competences thresholds e.g. related with using applications on mobile devices which give the receivers the access to desired resources. The research of media audience shows that the receivers expect from self‑government the presence of commune and poviat press in the cyberspace. Keywords: media relations, shaping the image, self‑government press, information policy, communes promotion, territorial marketing

• Publisher: Wydawnictwo Uniwersytetu Śląskiego
• Journal: Studia Politicae Universitatis Silesiensis
• Year: 2016
• Volume: 16

Dates

published

2018-01-25

Contributors

author

Dariusz Krawczyk