Management of on-air time in the context of programs required from public service broadcasting

• Authors: Henryk Pietrzak
• Languages of publication: PL

Abstracts

EN

In order to accomplish the mission of a public radio it is necessary to manage the broadcasting time adequately, taking into account the mission-related objectives, such as production of programs focusing on matters important for local communities. Public radio should be perceived by the audience as a reliable and trustworthy source of information. At the same time it should compete for young listeners and improve attractiveness of the program without excessive commercialization. Therefore, being a public station, Radio Rzeszów SA broadcasts a wide variety of programs focusing on information, opinions, culture, entertainment, education and sport, in compliance with its mission. Moreover, the schedule of programs is designed taking into account the criteria for the preferred programs, as defined by the National Broadcasting Council. The numerous mission-related tasks of a public broadcasting entity include programs for national and ethnic minorities. Polskie Radio Rzeszów produces and broadcasts the most refined genres of radio journalism, such as reportage and radio drama.In Rzeszów Radio these are programs for Ukrainian and Łemko minorities. The related achievements are presented in the article, which also discusses the findings of Radio Rzeszów monitoring conducted by the National Broadcasting Council as well as a survey commissioned by us.

Keywords

EN

Radio Rzeszów; public radio mission; preferred programs; radio monitoring; programs for national minorities; listener survey

• Publisher: Uniwersytet Jagielloński
• Journal: Zarządzanie Mediami
• Year: 2014
• Volume: 2
• Issue: 3
• Pages: 129–139

Dates

published

2014

online

2015-11-02

Contributors

author

Henryk Pietrzak

References

• Broadcasting Act dated 29 December 1992, “Journal of Laws” 1993, No. 7, item 34, as amended.
• Pietrzak H., Nowe podmioty w przestrzeni medialnej (New Entities in Media Sphere), Wydawnic­two Uniwersytetu Rzeszowskiego, Rzeszów 2012.
• Monitoring Report for Rzeszów Radio, by the Social Change Unit, at the Institute of Sociology, University of Warsaw, dated 11.03.2012.
• Survey Report for Rzeszów Radio, conducted by the Institute of Social and Marketing Research, Lublin, June 2013.

Identifiers

DOI

10.4467/23540214ZM.14.010.3572