Transformations of women’s representation in media of transitional Post-Soviet society (study of women’s magazines Rabotnitsa and Krestyanka, 1971-2010)

• Authors: Katerina Sirinyok-Dolgaryova
• Languages of publication: PL

Abstracts

EN

This article examines transformations of females' representation in women's magazines of Soviet and Post-Soviet times. The paper is based on case study of two domestic publications Rabotnitsa and Krestyanka of two decades before Soviet Union's collapse (1971-1990) and two decades after it (1991-2010). Using the method of content analysis, texts, visuals and advertising are analyzed in terms of portraying women as of their gender and social roles, occupational images, beauty types, body languages, and job representations. Range of topics of the women's magazines of two periods under research are compared. Major inference of the study is that Soviet propaganda and communist values are replaced by a western-style image of a woman in Post-Soviet women's magazines, yet still influenced by traditional Slavic views of womanhood.

Keywords

EN

women's magazines; representation; Soviet press; Post-Soviet media; western values; traditional values

• Publisher: Uniwersytet Jagielloński
• Journal: Zarządzanie Mediami
• Year: 2014
• Volume: 2
• Issue: 4
• Pages: 169–191

Dates

published

2014

online

2014-11-02

Contributors

author

Katerina Sirinyok-Dolgaryova

References

• Arutunyan A., The Media in Russia, Maidenhead, Open University Press, Berkshire, England 2009.
• Attwood L., Creating the New Soviet Woman: Women’s Magazines as Engineers of Female Identity, 1922–1953, Macmillan in Association with Centre for Russian and East European Studies, University of Birmingham, Houndmills 1993.
• Frith K., Karan K. (eds.), Commercializing Women: Images of Asian Women in the Media, Hampton Press, Cresskill, NJ 2008.
• Griswold R., “Russian Blonde in Space”: Soviet Women in the American Imagination, 1950–1965, “Journal of Social History” 2012, 45 (4), p. 881–907.
• Hankivsky O., Salnykova A. (eds.), Gender, Politics, and Society in Ukraine, University of Toronto Press, Toronto 2010, p. 152–179.
• Holsti O., Content Analysis for Social Sciences and Humanities, Addison-Wesley, Reading, MA 1969.
• Kay R., Images of an Ideal Woman: Perception of Russian Womanhood through the Media, Education and Own Eyes [in:] Post-Soviet Women: From the Baltic to Central Asia, ed. M. Buckley, Cambridge University Press, Cambridge 1997, p. 77–98.
• Kis O., (Re)Constructing Ukrainian Women’s History: Actors, Authors, and Narratives [in:] Gender, Politics, and Society in Ukraine, eds. O. Hankivsky, A. Salnykova, University of Toronto Press, Toronto 2010, p. 152–179.
• Kraidy M., Hybridity or the Cultural Logic of Globalization, Temple University Press, Philadelphia 2005.
• Lissyutkina L., Soviet Women at the Crossroads of Perestroika [in:] Gender Politics and Post-Communism: Reflections from Eastern Europe and the Former Soviet Union, eds. N. Funk, M. Mueller, Routledge, New York 1993, p. 274–286.
• Mamonova T., Maxwell M., Russian Women’s Studies: Essays on Sexism in Soviet Culture, Pergamon Press, Oxford 1989.
• Meek D., A Soviet Women’s Magazine, “Soviet Studies” 1952, 4 (1), p. 32–47.
• Poda O., Communicators in Women’s Magazine (1920–1930), “Juznalistyka” 2012, 11 (36), p. 145–153.
• Ratilainen S., “Family – That’s an Opera”: Creativity and Family Representations in Russian Women’s Magazine “Krest’ianka” [in:] Russian Mass Media and Changing Values, eds. A. Rosenholm, K. Nordenstreng, E. Trubina, Routledge, London 2010, p. 157–174.
• Romanenko K., Photomontage for the Masses: The Soviet Periodical Press of 1930s, “Massachusetts Institute of Technology Design Issues” 2010, 26 (1), p. 29–39.
• Stephenson S., The Changing Face of Women’s Magazines in Russia, “Journalism Studies” 2007, 8 (4), p. 613–620.
• Tolstikova N., “Rabotnitsa”: The Paradoxical Success of a Soviet Women Magazine, “Journalism History” 2004, 30 (3), p. 131–140.
• Tolstikova N., Scott L., The New Woman and the New Byt: Women and Consumer Politics in Soviet Russia, “Advances in Consumer Research” 2001, 28, p. 106–113.
• Wainwright G., Thompson R., Understand Body Language, Teach Yourself, London 2010.
• Wimmer R., Dominick J., Mass Media Research: An Introduction, Wadsworth Cengage Learning, Boston 2014.

Identifiers

DOI

10.4467/23540214ZM.14.013.3575