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Publisher
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Journal
Journal of Marketing and Consumer Behaviour in Emerging Markets
Year
2020
Volume
---
Issue
1(10)
Identifiers
Cover
Volume contents
1(10)
article:
Conversion Attribution: What Is Missed by the Advertising Industry? he OPEC Model and Its Consequences for Media Mix Modeling
(
Zaremba A.
), p. 4-23
article:
Procedure for Assessing the Investment Attractiveness of Foreign Markets. Comparative Analysis of Former USSR Countries
(
Muradyan A.
), p. 24-48
article:
Social Media Content Headlines and Their Impact on Attracting Attention
(
Jeganathan K.
,
Szymkowiak A.
), p. 49-59
article:
Gamifying Questions by Adding Context in the Creative Development Marketing Research
(
Ścibor-Rylski M.
), p. 60-67
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