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Journal

Forum Lingwistyczne

2016 | 3 |

Article title

„A Tobie? Ile brakuje do szczęścia?” O socjalizacyjnych możliwościach reklamy

Authors

Emilia Kałuzińska

Content

Full texts:
6078-4225.pdf

Title variants

Languages of publication

PL

Abstracts

PL
“And You? How Much are You Lacking in Happiness?” The Socialization Abilities of AdvertisingIn this text Emilia Kałuzińska is trying to reconstruct socializing offer of advertising. For this purpose, she analyzes the linguistic picture of the world in the spoken texts ads shown on children’s channel. High vocabulary attendance in the field of buying and selling contributes to extract CONSUMPTION AREA, among which stands out exposing of NEWNESS, as well as LOANS that are in commercials autotelic value.Key words: media socialization, advertisement, child, Polish of consumer

Keywords

Publisher

Wydawnictwo Uniwersytetu Śląskiego

Journal

Forum Lingwistyczne

Year

2016

Issue

3

Physical description

Dates

published
2016

Contributors

author
Emilia Kałuzińska
emilia.kaluzinska@gmail.com
editor
Katarzyna Sujkowska-Sobisz
editor
Karolina Lisczyk-Kubina
editor
Magdalena Pastuch
editor
Mirosława Siuciak
editor
Aleksandra Janowska
editor
Iwona Loewe
editor
Jacek Warchala
editor
Ewa Biłas-Pleszak
editor
Kamila Czaja
other
Katarzyna Sujkowska-Sobisz
other
Karolina Lisczyk-Kubina
other
Magdalena Pastuch
other
Mirosława Siuciak
other
Kamila Czaja

References

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.ojs-issn-2449-9587-year-2016-issue-3-article-6078
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