Motives for consumption among Polish young consumers

• Authors: Karolina Korycka
• Languages of publication: PL

Abstracts

PL

The study contains the results of research carried out among a homogenous group of young consumers – high school students. The studies sought to determine the motives of consumption in the examined group of men and women when making purchasing decisions. Their implementation required the use of the Scale of Motives of Consumption by Poraj-Weder and Maison. The tool diagnoses five types of motives of consumption. These include: status/distinction, control, affiliation, reward, value. The studies described are a pilot research. The research group consists of high school students of both sexes at the age of 18 years, living in the city of Radom and other surrounding smaller towns and villages.

Keywords

PL

motives of consumption, consumer behaviour, young consumers, purchasing decisions

• Publisher: Uniwersytet Jagielloński
• Journal: Jagiellonian Journal of Management
• Year: 2015
• Volume: 1
• Issue: 3

Dates

published

2015

online

2016-09-22

Contributors

author

Karolina Korycka