Językowe strategie oddziaływania perswazyjnego w czasopismach młodzieżowych

• Authors: Magdalena Skowrońska

Title variants

EN

Linguistic Strategies o f Persuasive Influence in Youth Magazines

• Languages of publication: PL

Abstracts

EN

The aniele presents linguistic strategies of persuasive influence in youth magazines. Persuasive methods employed by teenage magazi les are based on social influence mechanisms. Their form and course were adapted to the specifics of communication in the press medium and to the characteristics of the target reader. These magazines use the rules of social influence, which are the most effective tools o f persuasion, the presence of which the teenager will neither ąuestion nor reject. These methods avoid direct pressure, using willingly morę subtle persuasive mechani >ms. They work via the rule of authority, the rule of social proof, the rule o f scarcty combined with the rule o f liking, thanks to which the methods address the teenager’s needs, transferring those attitudes, opinions and value Systems, which are to be imprinted and accepted.

Keywords

EN

persuasion; youth magazines; social influence mechanisms; linguistic strategies of persuasive influence

• Publisher: Instytut Polonistyki i Kulturoznawstwa Uniwersytetu Opolskiego
• Journal: Stylistyka
• Year: 2010
• Volume: 19
• Pages: 303-312

Dates

published

2010-12-30

Contributors

author

Magdalena Skowrońska