Dwa światy, dwa style negocjacji – o kulturowej determinacji w inicjowaniu dyskursu handlowego

• Authors: KATARZYNA SUJKOWSKA-SOBISZ
• Languages of publication: PL

Abstracts

EN

The author defines a commercial discourse as a model which can be described thanks to analyzed texts which preceded the sales process between tenderers and texts which are or could be results of the sales. In this study, the author is interested in expressions with which – at least two persons in a direct contact during speaking – try to achieve a common financial and sales goal. The author concludes that limitations in initiating commercial talks usually resultfrom:– interlocutors’ social inequality and, therefore, are directly related to the specificcontext of the speech act,– restrictions and sex determination, thus resulting in a wider cultural context,– broadly speaking the spirit of the nation.The author analyzes also differences in the initiation of a commercial discourse in the context of two cultures, using the research category proposed by Michael Foucault, thatis dispositif of knowledge.

Keywords

EN

stylistics; commercial discourse; text linguistic; intercultural linguistic

• Publisher: Instytut Polonistyki i Kulturoznawstwa Uniwersytetu Opolskiego
• Journal: Stylistyka
• Year: 2013
• Volume: 22
• Pages: 437-451

Dates

published

2019-12-28

Contributors

author

KATARZYNA SUJKOWSKA-SOBISZ