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Abstracts
Key words: segmentation, banking service, individuals customer, corporate customersSummaryThere is no doubt that the segmentation is an indispensable element of effectivecarrying out a marketing strategy of the bank. It is hard because to imagine. foroneself treating all customers as the homogeneous group, representing the samevalues and the same expectations towards the bank and his services. Appearingdifferences both amongst individuals, as well as institutional subjects are confirmingthe need for the detailed secretion of individual groups and adapting to thempeculiar marketing action.
Keywords
Year
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Dates
online
2017-03-22
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author
References
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Publication order reference
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YADDA identifier
bwmeta1.element.ojs-nameId-d34718d8-332f-33ab-9117-97bd99300b2f-year-2017-article-184
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