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Key words: direct selling, multilevel marketing, financial pyramids, enterpriseSummaryModern companies, trying to conquer a competitive market withits products, should ask not only about the market demand for thisproduct, but also about the audience. This involves creating communicationspolicy with the environment, the gathering of information,promotion and sales. The importance of knowledge andskills to take on new challenges in the manufacturing and distributionprocesses is especially evident in today’s market, which is characterizedby a saturation of products and fierce competition. To besuccessful in the market, companies need to stand out, be creative,communicative. Ability to sell products in a competitive market isone of the key success factors. Companies are looking for the salesmethods, which would distinguish them from the competition.The purpose of this article is to present a form of direct selling -multi-level marketing (multilevel marketing - MLM), which is oftenmistakenly associated with financial pyramids
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2017-03-29
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