Press Advertising and the Print Ad Market in the Interwar Period: the Views of Contemporary Specialist Press

• Authors: Olaf Bergmann
• Languages of publication: EN

Abstracts

EN

This article surveys the coverage of press advertising and the print ad market in Poland in the interwar period by leading Polish press analysts and advertising specialists who were also involved in the respective trade organizations. They were concerned about the economic condition of the press at large, the legal and technical problems of the print media, and the inadequate understanding of the importance of advertising by the majority of the publishers and the advertisers themselves. Critical analyses were often backed up suggestions how things might be improved to the benefit of the Polish economy

Keywords

EN

Reklama; ogłoszenie; anons; inserat; prasa; prasoznawstwo; Druga Rzeczypospolita

• Publisher: Polska Akademia Nauk
• Journal: Rocznik Historii Prasy Polskiej
• Year: 2014
• Volume: 17
• Issue: 3

Dates

published

2014

online

2015-02-07

Contributors

author

Olaf Bergmann