RESEARCH OF MAINTENANCE QUALITY OF REGIONAL RETAIL PHARMACY NETWORK AS BASIS OF LOYALTY ACHIEVEMENT OF THEIR CLIENTS (Ukrainian title below)

• Authors: Bozhkova Victoria V. , Shvachko Eugen M.
• Languages of publication: UK

Abstracts

EN

(Ukrainian title: Doslidzhennia yakosti obsluhovuvannia rehionalnoi rozdribnoi aptechnoi merezhi yak osnova dosiahnennia loialnosti yikh kliientiv). In the article it is probed and the features of activity of pharmacy retail networks of regional level are analysed. The features of queries of users are certain in relation to the grant of pharmaceutical services. The basic failings are exposed in activity of subjects of management of pharmaceutical market of Ukraine at regional level that hinder their effective activity.

Keywords

EN

CONSUMER; LOYALTY; PHARMACEUTICAL MARKET; PHARMACEUTICAL SERVICES; PHARMACY; REGION

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2010
• Volume: 1 (45)
• Pages: 192-199
• Document type: ARTICLE

Contributors

author

Bozhkova Victoria V.

author

Shvachko Eugen M.

• Victoria V. Bozhkova, Sumy State University, Sumy, Ukraine

Identifiers

CEJSH db identifier

11UAAAAA095430