Specyfika działan marketingowych na rynku rolnym

• Authors: Chotkowski Jacek

Title variants

EN

SPEClFlClTY OF MARKETING ACTlVlTlES ON THE AGRlCULTURAL MARKET

• Languages of publication: PL

Abstracts

EN

This study is an analysis of the conditions, needs and opportunities for application of marketing principles in the Polish agriculture sector. A concept of strategic and operative marketing operations has been drawn up based on the general rules of marketing theory. Modification of the marketing instrument has resulted from the analysis of the nature of production process, product itself as well as that of the agro-food market. The quality, distribution, co-operation of producers in the market, effective price policy, promotion have been recognised as the most important factors in the ranking of instruments affecting the target market.

Keywords

EN

AGRICULTURAL MARKET; MARKETING ACTIVITIES; MARKETING INSTRUMENT; PRICE POLICY

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Ekonomiki Rolnictwa i Gospodarki Żywnościowej – Państwowy Instytut Badawczy
• Journal: Zagadnienia Ekonomiki Rolnej
• Year: 2011
• Issue: 1(326)
• Pages: 65-80
• Document type: ARTICLE

Contributors

author

Chotkowski Jacek

• Jacek Chotkowski Instytut Hodowli I Aklimatyzacji Roslin - PIB, 76-009 Bonin, Poland

Identifiers

CEJSH db identifier

11PLAAAA092730