EN
In the article the author raises the issue of the necessity to protect and promote the Viking cultural heritage through tourism. She also presents the place which the Viking cultural heritage tourism takes in the programs of organizations and institutions managing heritage protection and promotion. Moreover, the author draws attention to the presence of the Viking cultural heritage in the new forms of tourism, particularly cultural tourism. She also emphasizes the responsible role of historical reenactment of the early Middle Ages in the process of shaping the Viking cultural heritage image.