The Rhetoric of Peace during the Cold War

• Authors: Rzepecka Marta
• Languages of publication: EN

Abstracts

EN

In the 1970s, the United States and the Soviet Union launched a new course in their contacts called 'détente'. One of the main reasons for this remarkable turnabout was a radical change of views of the two countries' leaders. President Nixon and General Secretary Brezhnev openly expressed their readiness and willingness to overcome ideological barriers to build and keep permanent peace. The aim of this paper is to illustrate the two leaders' views by analyzing two speeches, one made by Nixon during his visit to the Soviet Union in 1972 and the other made by Brezhnev during his stay in the United States in 1973. Examination of their rhetorical strategies - such as choice of words, arguments, and emphasis - reveals how Nixon and Brezhnev understood peace and how they aimed to achieve it. Confronting the two leaders' goals with the actual outcomes of their actions, and taking the significance of political changes as a yardstick of fulfilled declarations, it can be demonstrated whether Nixon and Brezhnev truly desired to achieve enduring peace or whether they used peace rhetoric as a tool to weaken each other's vigilance and take the lead in the Cold War race.

Keywords

EN

COLD WAR; DÉTENTE; LEONID BREZHNEV; RHETORICAL STRATEGIES; RICHARD NIXON

Discipline

• MEDIA_&_COMMUNICATION: MEDIA & COMMUNICATION

• Publisher: Księgarnia Akademicka
• Journal: Ad Americam
• Year: 2010
• Volume: 11
• Pages: 99-106
• Document type: ARTICLE

Contributors

author

Rzepecka Marta

• University of Rzeszow, ul. Dekerta, 35-040 Rzeszów, Poland

Identifiers

CEJSH db identifier

11PLAAAA10338