POLISH PAPERS AT THE END OF THE FIRST DECADE OF THE 21ST CENTURY (Gazety polskie u schylku pierwszej dekady XXI wieku)

• Authors: Mielczarek Tomasz
• Languages of publication: PL

Abstracts

EN

The author analyses the present market of Polish daily press and concludes that promotional campaigns conducted in the first decade of the 21st century have not resulted in increasing the number of readers. Daily press has for many years been losing readers to online media, mainly the Internet.

Keywords

EN

DAILY PRESS; MARKET; PROMOTION; READERSHIP

Discipline

• MEDIA_&_COMMUNICATION: MEDIA & COMMUNICATION

• Publisher: Polska Akademia Nauk
• Journal: Rocznik Historii Prasy Polskiej
• Year: 2010
• Volume: 13
• Issue: 1-2(25-26)
• Pages: 333-359
• Document type: ARTICLE

Contributors

author

Mielczarek Tomasz

• T. Mielczarek, Instytut Bibliotekoznawstwa i Dziennikarstwa Uniwersytet Humanistyczno-Przyrodniczy, ul. Lesna 16, 25-509 Kielce, Poland

Identifiers

CEJSH db identifier

11PLAAAA102716