EN
This paper is intended to be a proposal for the constitution of ego-linguistics as a subdiscipline of the humanistic linguistics. The author begins his thinking about the content of exploration in terms of this subdiscipline by considering the possibility of using of the psychological concept ego to a systematic study of the relation between the ego and the use of language. The ego-approach to the discourse is based on the thesis that the discourse is shaped by confrontation of self-projection of the interactions. The fundamental question of the ego-linguistics is how do the people use their language in order to realize the potential sense of this confrontation. The next fundamental concepts are: egocentrism, self-interpretation, ego-motivation, ego-evaluation, ego-devaluation, ego-mobility, self-presentation, ego-engaged acts, ego-engaged cooperation.