Integrated Model of Corporate Identity Management in Companies

• Authors: Sitko W. , Zarebska A.
• Languages of publication: PL

Abstracts

EN

This paper contains chronological review of the corporate identity models that have been developed over three decades. This is the base for presentation the author's model of corporate identity management process in the modern company.

Keywords

EN

CORPORATE IDENTITY MANAGEMENT; CORPORATE IDENTITY MODELS

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Komitet Nauk Organizacji i Zarządzania PAN, Kolegium Zarządzania i Finansów SGH
• Journal: Organization and Management
• Year: 2007
• Issue: 1(127)
• Pages: 69-85
• Document type: ARTICLE

Contributors

author

Sitko W.

author

Zarebska A.

• W. Sitko, Politechnika Lubelska, Wydzial Zarzadzania i Podstaw Techniki, Katedra Zarzadzania, ul. Nadbystrzycka 38, 20-618 Lublin, Poland

Identifiers

CEJSH db identifier

07PLAAAA03186573