APPROACHES TO PRICE POLICY DEVELOPMENT FOR SMALL ENTERPRISE (Pidkhody do rozroblennia tsinovoi polityky malym pidpryiemstvom)

• Authors: Sabadash Viktor V. , Sych Yelena L.
• Languages of publication: UK

Abstracts

EN

The analysis of price policy efficiency of small enterprise which produces cosmetic products is conducted in the article. On the basis of analysis the conceptual economic and organizational measures are offered to the improvement of pricing strategy.

Keywords

EN

MARKET SEGMENT; PRICE; PRICE COMPETITION; PRICE POLICY; PRICE STRATEGY

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2010
• Volume: 2 (46)
• Pages: 78-83
• Document type: ARTICLE

Contributors

author

Sabadash Viktor V.

author

Sych Yelena L.

• Sabadash Victor V., Economics department, Sumy State University, Sumy, Ukraine

Identifiers

CEJSH db identifier

11UAAAAA10017