Rozpoznawanie atrakcyjności idei biznesu

• Authors: Bratnicka Katarzyna

Title variants

EN

Recognizing the business idea attractiveness

• Languages of publication: PL

Abstracts

PL

W niniejszym opracowaniu uwaga została skoncentrowana na ocenie twórczej idei, ze szczególnym uwzględnieniem identyfikacji, w jaki sposób pracownicy przedsiębiorstwa różnią się w postrzeganiu tego, co stanowi o atrakcyjnej idei biznesu. Tradycyjne podejścia traktują rozpoznawanie szans w kategoriach tworzenia lub odkrycia. W przeciwieństwie do tego, przyjęto ujęcie atrakcyjności szansy, które integruje perspektywy deterministyczną i wyboru. Przeprowadzona analiza teoretyczna doprowadziła do ustalenia znaczących różnic w preferencjach odnośnie idei biznesu, wynikających z odmiennego doświadczenia technologicznego w zakresie zarządzania, a także przedsiębiorczości. Taka struktura nośna wspomaga przedsiębiorstwa w rozpoznawaniu twórczych idei i przekształcaniu ich w specyficzny kapitał ludzki. Uzyskane rezultaty badawcze przyczyniają się do lepszego zrozumienia atrakcyjności idei biznesu jako zjawiska organizacyjnego.

EN

I advance research on creative idea evaluation by investigating how firm employees may diverge in their values of what defines an attractive business idea. Contrary to the conventional views, that treat opportunity recognition as creation or discovery, I examine the opportunity attractiveness through lenses that integrate deterministic perspective and choice perspective. My theoretical analysis reveals significant differences in the business idea preferences of individuals with technological, management and entrepreneurship experience. This framework assists firms in recognizing creative ideas and turning it into specific human capital. This research contributes toward further understanding of the business idea attractiveness phenomenon.

Keywords

PL

Atrakcyjność idei biznesu; Rozpoznawanie szans; Zintegrowana struktura nośna

EN

Business idea attractiveness,; Integrative framework; Opportunity search

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2016
• Volume: 278
• Pages: 11-20

Contributors

author

Bratnicka Katarzyna

• Uniwersytet Ekonomiczny w Katowicach. Wydział Ekonomii. Katedra Przedsiębiorczości i Zarządzania Innowacyjnego

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Identifiers

ISSN

2083-8611