Mechanizmy kultury prosumpcji, czyli fani i ich globalne zróżnicowanie

• Authors: Piotr Siuda

Title variants

EN

Discovering the Mechanisms of Culture of Prosumption

• Languages of publication: PL

Abstracts

PL

W socjologii kultury coraz większą uwagę poświęca się tak zwanej prosumpcji. Bazując na już istniejących ogólnych koncepcjach z nią związanych, autor przedstawia jej funkcjono- wanie w sferze popkultury i wprowadza pojęcie „kultura prosumpcji”. Dziś przedsiębiorstwa z branży rozrywkowej drogi do sukcesu upatrują w wykształceniu oddanej grupy nabywców, pracujących na rzecz danego tekstu kulturowego. Autor proponuje sposób diagnozowania me- chanizmów kultury prosumpcji – najłatwiej przez badania najbardziej zaangażowanych od- biorców, to jest fanów, stanowiących awangardę kultury prosumpcji. W przypadku wielbicieli najwyraźniej uwidaczniają się wszystkie istotne cechy prosumpcji popkulturowej. Aby zobra- zować tezę o podstawowej roli fanów, autor prezentuje, jak badanie środowisk fanowskich pomagać może w odkrywaniu prawidłowości globalnego zróżnicowania kultury prosumpcji. W artykule zaproponowane zostają kryteria, na podstawie których sądzić można o stanie owej kultury w różnych rejonach świata.

EN

In the field of sociological studies of culture, more and more attention is being paid to the so-called prosumption. Based on the already existing general concepts related to it, the author presents its functioning in the sphere of popular culture, proposing the term: culture of prosumption. More and more frequently the enterprises within the entertainment industry seek their ways to success in a grass-root emergence of groups of acquirers working for a culture text. The use of the amateurs’ participation has become a dominant business model. The aim of the article is to organize the state-of-the-art knowledge on prosumption. Additionally, the author proposes a convenient way of diagnosing its mechanisms – it is easiest to describe the culture of prosumption through the analysis of the most engaged recipients, namely the fans, who constitute the avant-garde of the culture. The fans illustrate all the essential features of pop-culture prosumption.

Keywords

PL

fani; globalizacja kultury; kultura prosumpcji; prosumpcja; przemysł kulturowy; socjologia kultury

EN

fans; cultural globalization; culture of presumption; culture industry; presumption; sociology of culture

• Publisher: Institute of Philosophy and Sociology, Polish Academy of Sciences
• Journal: Studia Socjologiczne
• Year: 2012
• Issue: 4(207)
• Pages: 109-123

Contributors

author

Piotr Siuda

• Uniwersytet Kazimierza Wielkiego w Bydgoszczy

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