Reklama społeczna jako jedna z form komunikowania wartości rodzicielstwa i rodziny oraz wartości rodzinnych w marketingu społecznym

• Authors: Parlicki Mariusz
• Languages of publication: PL

Abstracts

EN

The goal of this research is to present meaning of social advertisement in promoting desired social behaviors, particularly, these ones aimed to formation and consolidation family as well as proper attitude, behavior and relationship between family members. Theoretical part of this research is based on the analysis of polish social advertisement in the last couple of years. Idea of using social advertisement for the issue of promoting family and its values will be presented in wide contexts of social marketing. This research also pays attention to the media preferred by organizers of social campaigns for family.

Keywords

EN

social advertisement; social campaign; social marketing; non-governmental organizations; family; media

• Publisher: Krakowska Akademia im. Andrzeja Frycza Modrzewskiego / Oficyna Wydawnicza AFM KAAFM
• Journal: Państwo i Społeczeństwo
• Year: 2011
• Issue: 3
• Pages: 141-161

Contributors

author

Parlicki Mariusz

• Krakowska Akademia im. Andrzeja Frycza Modrzewskiego