Skalowanie wielowymiarowe i klasyfikacja danych symbolicznych w ocenie pozycji produktów na rynku

• Authors: Marcin Pełka

Title variants

EN

MULTIDIMENSIONAL SCALING AND CLUSTERING OF SYMBOLIC DATA IN PRODUCT POSITIONING

• Languages of publication: PL

Abstracts

EN

The article presents application of multidimensional scaling and clustering of symbolic interval-valued data for car market data. In the paper such terms as product positioning, symbolic variable and symbolic data are explained. Also the main aspects of multidimensional scaling and clustering for this kind of data are presented. In the empirical part results of product positioning are presented.

Keywords

EN

MULTIDIMENSIONAL SCALING; SYMBOLIC DATA; PRODUCT POSITIONING

• Publisher: Polskie Wydawnictwo Ekonomiczne
• Journal: Marketing i Rynek
• Year: 2012
• Volume: 19
• Issue: 3
• Pages: 21-26

Contributors

author

Marcin Pełka

• Katedra Ekonometrii i Informatyki, Uniwersytet Ekonomiczny we Wrocławiu, ul. Nowowiejska 3, bud. A, pok. 94, 58-500 Jelenia Góra, Poland