Metodychni pidkhody do vyboru taryfnykh stratehii u sferi nadannia posluh poshtovoho zviazku

• Authors: Nina O. Knyazeva , Elena A. Knyazeva

Title variants

EN

METHODICAL APPROACHES TO A CHOICE OF TARIFF STRATEGY IN SPHERE OF GRANTING OF POSTAL MAIL SERVICES

• Languages of publication: UK

Abstracts

EN

Preconditions are resulted and necessity of formation methodical recommendations concerning a choice of tariff strategy in sphere of granting of services of a mail service is proved. Necessity of carrying out of marketing research is defined at formation of tariff strategy and its basic stages are resulted. The methodical approach to a choice of tariff strategy depending on elasticity of demand at the price is offered.

Keywords

EN

POSTAL MAIL SERVICES; TARIFF STRATEGY; ELASTICITY OF DEMAND

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2011
• Volume: 3 (53)
• Pages: 78-88

Contributors

author

Nina O. Knyazeva

• Odessa State Academy of Refrigeration, Odessa, Ukraine

author

Elena A. Knyazeva